Saturday, October 11, 2008

Say What? The "Think Before You Speak" Campaign

GLSEN, together with The Ad Council, has created the campaign.

Think Before You Speak

This multimedia public service advertising campaign - which includes the videos above and below - and several others - is designed to address the use of anti-LGBT language among teens. The campaign aims to raise awareness among straight teens about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools.

Lesbian, gay, bisexual and transgender (LGBT) teens experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.

This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts to change behavior.
"SAY WHAT?" on the website is where you can click on a floating word to see what it actually means, or actually doesn't mean. (See the left column on the website.)

Think Before You Speak - Cashier

GLSEN has also created an Educator's Guide to assist middle and high school educators in presenting the various components of this campaign to students, framing and discussing the ads in class, and extending student learning about the negative consequences of homophobic language and anti-LGBT bias.

Parents are also encouraged to Say Something Original and pledge to support safe schools efforts, and speak to your children’s teachers about using the Educator's Guide to the Campaign.

In an October 7, 2008 article in The New York Times, author Stewart Elliott wrote:
FOR the first time since the Advertising Council was founded in 1942, the organization — which directs and coordinates public service campaigns on behalf of Madison Avenue and the media industry — is introducing ads meant to tackle a social issue of concern to gays and lesbians.

The campaign, which is scheduled to be announced by the council in Washington on Wednesday, will seek to discourage bullying and harassment of teenagers who are gay, lesbian, bisexual or transgender.
Read the article: Advertising: A Push to Curb the Casual Use of Ugly Phrases

Find out more about this campaign:

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